ASDA will help secure the Heart of Shirley scheme.
Acting as an anchor for the retail scheme, the extra customers that ASDA will attract each week will encourage more national retailers to locate in the town.More shoppers in Shirley means more trade for existing retailers.

ASDA is more than just a ‘supermarket’.
All our stores aim to play a positive part in local life through our 'store of the community' programme. For example, in Poole our store manager joined the Town Centre Management Partnership and in Sittingbourne ASDA is a member of the Sittingbourne Retail Association. We are keen to do this in Shirley too, but we need the town’s guidance on what role we could play.

ASDA will complement the existing traders on Stratford Road, bringing more shoppers.
Our store will provide opportunities for other traders as they benefit from the additional footfall ASDA attracts to the area. It’s not in our interests to take business away from independent retailers on the high street - we want to be part of a thriving town centre. With thousands of estimated customers visiting a new ASDA store in Shirley, trade will be boosted along Stratford Road.

ASDA will bring jobs to the town centre.
ASDA brings thousands of jobs to town centres in the UK every year and we are committed to providing excellent career paths for all of our colleagues. A new ASDA store in Shirley would create over 250 local jobs.

ASDA will introduce choice and competitive prices to the local market.
Many people simply do not have choice when it comes to their weekly food shop. It’s not only ASDA’s retail offer and low prices that sets us apart from the other leading supermarkets, it’s our approach to local sourcing, employment and our involvement in community life.